Quality branding is essential for a strong brand identity and can heavily impact your
business. Do not underestimate how the look and feel of your brand can influence and change your audience's perception and trust. It is what people first see and from that build an initial impression of your brand, and a lot of times take the first step accordingly.
Here are some of the most branding mistakes people tend to make:
1. No Brand Identity
Brand identity is the collection of all brand elements that the company creates to portray the right image of itself to the consumer. When you have not established a brand identity you risk losing the sense of authenticity and your message becomes lost. It is also very difficult to develop any materials without the brand identity as there are no guidelines for color schemes, typefaces and overall layout.
2. Rushing The Process
Even though business can get overwhelming, it is important to invest the time and attention required to envision and choose the perfect brand identity. Always keep referring back to your set goals to keep yourself on track as to what you want from this brand. It can be very easy to stray from the path when in the creative zone, because the mind gets excited and starts coming up with all kinds of ideas even though they might not suit the purpose. Just take your time to find your brand's perfect fit, otherwise you will likely have to rebrand in the future.
3. Constantly Changing
You might get caught up in the latest design trends, or over time get bored of your current branding. When you start changing, the purpose gets lost and your message is blurred. That is why it is important to create a timeless brand identity from the start that remains constant, your audience will be able to recognize and trust you better.
4. Cheap Logo
There is a market for everything, and with creative design you can get logos for any price you put out there, but the difference in quality is painfully noticeable. I'm not suggesting everyone should necessarily buy the most expensive logo they can find, however a professional, meaningful and attractive logo is worth investing into as it will be with your brand forever.
5. DIY Logo
Even though you may know your brand and goals better than anyone out there, that does not necessarily mean that designing your own logo is the best choice. If you give the professional designers a thorough and detailed briefing about what you are looking for, they would be able to better equipped to reflect your business in the most attractive and meaningful way possible.
How to Avoid These Mistakes
To start with, take your time to define your brand and your goals so that you are grounded in what you are looking to achieve. Note down all the details like what makes your brand stand out, what is its purpose, what do you want your audience to feel and think when they see it. After you are clear on what you want, have a quality designer reflect your vision for the brand by building your perfect brand identity.
If you would like to get a feel of what your next branding project could look like, contact us for a briefing and we will provide you with quality proposals you will love.